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Abstract

How To Write A How-To Book and Make Money

Order Now!

Is this eBook right for you?
If you want to find out how to develop, design, and write a
professional quality how-to book so you can share your knowledge and
passion with others -- no matter what your subject -- this eBook is
your answer...
"Do You Have A Hobby, Interest Or
Activity That You Are Passionate About?
Would You Like To Share It With Others
And Make Good Money Doing It?"

How To Write A How-To Book - cover Why Not Write About What You Already
Know?
Why Not Convert Your Own
Knowledge Into Dollars?
Why Not Become A
Respected "How-To" Author?

"This Proven Step-By-Step Success
Formula Will Show You Exactly How You
Too Can Write Your Own Money-Making
'How-To' Book or eBook"
This never-before-published information is the result of five years of
intensive research into exactly how to design, develop and write a
professional quality how-to book (info-product) -- no matter what the
subject!
__________________________________________________________________

In a hurry? Don't have 2 or 3 minutes to scan the info letter now?
Click Here for the bottom line summary.
Message from the Author, Shaun Fawcett, M.B.A.

Dear Future How-To Author,
Have you ever experienced a certain feeling of frustration that
wells-up inside of you and causes you to think "I know that I know a
lot of things about a lot of stuff, I just wish I could somehow get
credit for it"?
Well, I'll tell you -- that very thought ran through my mind on a daily
basis for many years. I knew that I had learned many things over the
years, both in my professional life and my personal life. I also knew
that I wanted to find a way to share that information with others. But,
I had no idea how I would ever be able to get that information "out
there".
Then I wrote my first how-to book; and "eureka" I knew instantly that I
had finally found "the way"!
Now, some 12 "how-to" books later I'm in the ideal position to be able
to share that "way" with you! And I'm very happy that I can now do that
through my new eBook: How To Write A "How-To" Book (or eBook).
I'll just briefly introduce myself here so that you can have some idea
as to who I am and why I can be trusted when it comes to the subject of
writing and publishing how-to books and ebooks.
My name is Shaun Fawcett. I'm a writer, publisher, journalist, and
business consultant with more than 30 years of professional experience.
(about me)
Over the past 5 years, I have become quite well-known in Internet
circles as the Webmaster of one of the most popular writing help sites
on the Net, writinghelp-central. Over 5,000 people from all
over the world visit that site every day looking for information and
help with their day-to-day English language writing needs.
I am also the creator of what is quite possibly the most popular
Writing Help Course on the Internet, "Tips and Tricks For Writing
Success". More than 50,000 people from over 150 countries have now
taken that Course. Rave reviews for the Course continue to pour in
every day from all corners of the globe.
In addition, I'm the author of a series of popular writing help
books/ebooks: Instant Home Writing Kit, Instant Recommendation Letter
Kit, Instant Business Letter Kit, Instant Resignation Letter Kit,
Instant Reference Letter Kit, Instant College Admission Essay Kit,
Instant Letter Writing Kit, Instant Book Writing Kit, and Writing
Success Secrets.
Now that the introductions are over, I'm going to make every effort to
keep the rest of this information short and to the point, giving you
only the essential "need to know" facts about about how you too can
write your own "how-to" book.
Sorry, But I'm Going To Have To
Break With "Sales Page Protocol" Here...
Don't tell any of the Web page copywriting "gurus", but I'm going to do
something here that they normally wouldn't recommend. Namely, I'm going
to tell it just like it is.
According to those guru guys I'm now supposed to write a 20 to 25 page
sales letter using every "hot button" word and term that I can possibly
come up with in order to appeal to your emotions so that you'll get all
worked up and want to buy my new book immediately - whether you need it
or not!
Using those guru techniques, by the time you get to page five of this
letter your heart is supposed to be racing to the point where you'll be
reaching for the nitro tablets or the Ritalin. And, by the time you get
to the bottom of this letter your hands should be shaking and your
mouth salivating as you fumble around for your credit card and shakily
click your mouse on that order button.
But, this time I'm NOT going with the gurus. This time, I'm going to do
it my way!
And, I think you'll find that my way will be a lot easier for you to
follow. That's because I'm simply going to tell you exactly what this
book is about and how it can benefit you if you have even the slightest
inkling that you might have a "how-to" book inside of you.
Time Out:
Don't forget to sign up for "You Too Can Write A How-To Book!" This
free info-series explains exactly what "how-to" books are all about and
how just about anyone who has a passion and/or specialized knowledge
about any subject can write a how-to book. You too!
It's a free 6-part info-series, sent by e-mail every other day. There's
no obligation.
Your first lesson will be delivered to your inbox instantly. You can
unsubscribe anytime, although I doubt if you will once you realize that
you too can write a how-to book.
Free Course Sign-Up Here!

First Name: ___________________________
E-Mail Address: ___________________________

Click To Submit!

Your Privacy Is Safe With Us! We would NEVER loan, rent, or sell your
information.
YOU, The "How-To" Author... The Benefits
Just the fact that you have reached this page means that you are likely
well-aware of the many benefits of becoming a how-to author. But here's
a quick review of some of the more obvious reasons why you would want
to seriously consider writing a how-to book/ebook.
You'll Make More Money
How-to books are profitable. People are willing to pay good money for
the kind of instant practical information that how-to books tend to
offer. It's a well known fact in the publishing industry that people
will pay much more for a how-to book than they will for a best-selling
novel.
You'll Gain Respect and Credibility
Once you have published a how-to book on any subject you will be
regarded by everyone, including other experts in your field, as an
expert in your own right. Your book will give you instant credibility
in your area of specialty. And, because they have read your book and
gained trust in you, people will be much more open to your future
initiatives.
You'll Write Your Book Quickly and Easily
Writing a how-to book is a quick and easy way to become a published
author for the first time, with the least amount of effort. After all,
how hard can it be to write about how to do something in which you are
already an expert? You'll be writing about a subject that you already
know all about. It's almost a no-brainer!
You'll Grow Your Business
Once your how-to book gets into main stream distribution, it will have
a snow-ball (or viral) effect. Readers will soon start visiting your
Web site(s), e-mailing you, and/or calling you up. This will quickly
lead to additional business for you in areas not directly related to
your book such as sales of other products and/or consulting services.
You'll Become Well Known
How-to books are great marketing tools. Writing a successful how-to
book in your field will often lead to recognition beyond that field.
You will be seen as an "author" in your own right and people and
companies will begin to seek you out. You'll be able to ride that
credibility wave to other authoring and related opportunities outside
of your own specialty area.
Yes, YOU Too CAN Write A How-To Book...
I am a firm believer that 99% of people who have specific knowledge of
ANY subject, coupled with a passion to share that knowledge with
others, are natural how-to authors.
In fact, as I state in the Introduction to my book...
"If you can organize your thoughts enough to explain something to
someone,
and then write that down in simple step-by-step terms,
you too can be a how-to author."
That's right. How-to books can be written by anyone who is capable of
writing down what they are "speaking" as they explain to someone all
about something that is near and dear to their heart.
It really is that simple. And the beauty of writing how-to books is
that you already have the knowledge inside of you!
And believe me, I have come to realize that there's no better way to
get recognized for what you know than to write a book about it -
especially a "how-to" book.
Most how-to books are written by "experts" in a particular subject. The
cool part about this is that each and every one of us is an expert in
some, or many areas!
Really! Read on...

"If you want to be a writer, stop talking about it and sit down and
write."
--- Jackie Collins - Bestselling American Author.

YOU Already ARE An Expert!
Yes you are! You possess a unique combination of knowledge and valuable
life experience that no one else on this planet possesses. In fact, you
are the only one truly qualified to write about your knowledge and
experience from your own unique perspective.
And that last phrase from your own unique perspective is a very
important one. Its important because how-to books are all about people
sharing their individual unique take on something. And it really doesnt
matter what that something is.
Think about it. What are your big interests and/or activities in life?
What's your favorite hobby, or your preferred sport or leisure
activity. What do you excel in at the office? What books and magazines
do you seek out? What subjects are guaranteed to grab your attention in
any situation, or when depicted in the media? What are you good at - at
work and/or at play? On what subjects do friends, family members, and
co-workers constantly seek your advice and/or expertise? Do you have
valuable life experience to bring to the table?
Now that you've thought about it, I bet you're beginning to realize
that you are indeed an "expert" on numerous subjects -- aren't you?
Whether you're an avid gardener, a fanatical sports fan, an obsessed
collector of "stuff", a jazz pianist, a weekend carpenter, or a card
maker; it doesn't matter what your subject. YOU ARE AN EXPERT at those
things that you love and are good at doing.
Whatever you do, make sure you dont discount your own personal valuable
life experience.
In fact, VLE is the basis for almost All self-help books. After all,
what are self-help books except how-to books about how to live life.
And in these days of Oprah, Dr. Phil, Chicken Soup books, Home Makeover
shows and Reality TV, I dont have to tell you how marketable VLE is!

"Turn your wounds into wisdom."
--- Oprah Winfrey - American TV Personality, Producer, Actress, Author.

Remember, YOU DO NOT have to be the world's foremost authority on your
particular subject(s). As long as you have a keen interest in your
topic and have acquired an above-average knowledge of it, you are in a
position to write about it from your own unique perspective.
Believe me, there are thousands of people out there ready and waiting
to hear from people like you who offer new knowledge and fresh
perspectives in their special area of interest.
All you need to be able to do is write down what would naturally come
out of your mouth if you were explaining your subject to a friend,
colleague or family member.
Bottom line? Dont Underestimate Yourself. Dont sell yourself short.
So, if you have read this far I'm willing to bet that you are indeed
among that group of potential how-to authors.
I'm also willing to bet that your single biggest stumbling block as to
why you haven't yet written a how-to book in your area of
interest/expertise is that you just don't know how to go about it. You
simply don't know how to get started - and even if you could get
started, you wouldn't know how to continue the momentum from that
point, and complete your how-to book.
But you don't need to be concerned with that anymore because I am here
to tell you exactly how to do it. As a matter of fact, my book
documents step-by-step, detail-by-detail, EVERYTHING you need to know
and do to pen a professional quality how-to book or ebook.
Five years ago I didnt even know what a how-to book was. Now Ive
written 12 of them. Really!
Im betting that youve got some how-to in you too!

"I challenge you to make your life a masterpiece. I challenge you to
join the ranks of those people who live what they teach, who walk their
talk."
--- Anthony Robbins - American Author, Speaker, Peak Performance
Expert, Consultant.

Here's What You'll Discover About How To
Write Your Own How-To Book...
Below is a point-by-point list of almost 100 insider tips, tricks,
techniques and facts that you will discover about writing successful
how-to books in "How To Write A "How-To" Book (or eBook):
About How-To Books (pg. 21-28)
* The definition of a how-to book and what makes it different from
other books.
* The unique characteristics of how-to books.
* How it pays to write how-to books and why you should write one.
* Who writes how-to books and why you are highly likely a member of
that group.
* The mistakes made in most how-to books, and how you can avoid
making them.

The Preparation Phase (pg. 29-50)
* The single most important thing to do before starting your how-to
book.
* How to find out what people are "really" looking for in your niche.
* How to zero-in on exactly what your how-to book should focus on.
* How to identify your target readers and find out where they hang
out online.
* How to check out the competition, both online and offline.
* How to develop your own Unique Selling Proposition (USP) for your
book.
* How to make sure your book will rank high at the major search
engines.
* How to make sure your book will rank high in searches at
booksellers.
* How to formulate your book's title and sub-title so it will be
found by searchers.
* Resources you need to access to properly conduct your keyword
research.
* Why you should get a copyright and an ISBN for your how-to book.
* How and where to register your copyright.
* How and where to get your ISBN number(s).

The Look of Your Book (pg. 51-64)
* Why the front cover of your how-to book is critical.
* How and where to find a cover designer.
* How to develop a cover concept for your designer.
* Why cover artwork should be 300 dpi, rather than the online
standard of 72 dpi.
* Why the back cover is important, and what it needs to contain.
* The minimum number of pages you should target for, and why.
* The ideal page size for a how-to book.
* How to select a type style, font size, and line spacing for your
book.
* Why and when to use headers and footers.
* How to set-up and format headers and footers.
* Why and when to use colors, graphics and photos.
* Where to find images and photos that you can use in your book.
* How to label and position graphic images, photos and tables.
* How and when to create a master template for your how-to book.

The Writing Process (pg. 65-80)
* The five (5) key steps in the process for writing how-to books.
* When and how to create a Table of Contents outline.
* How to build your master document template, step-by-step.
* How to select and set-up heading and sub-heading levels.
* How to generate an automatic Table of Contents in your word
processor.
* How to drill down and create detail "content points" before you
start writing.
* Tricks and tips to stimulate the writing process and eliminate
writer's block.
* How to use the master document template to speed-up your writing.
* Formatting tips and tricks to use during the writing process.
* When, how and where to get your book edited and proofread.
* Where to find online writing and editing resources.
* Writing style tips, tricks and techniques for drafting an effective
book.
* How to make your how-to book a user-friendly read.

For more on The Writing Process click here.
Adding Value To Your How-To Book (pg. 81-100)
* Why credibility counts and how to earn it from your readers.
* The absolute "must-do" approach for writing effective how-to books.
* Formatting techniques that will make your book more readable.
* When and how to use photos, graphics and other images in your book.
* Discover the power of my proprietary Universal Process Flow
Diagram.
* How to use the UPFD to describe and simplify ANY process.
* How to create tools and templates that your readers will thank you
for.
* How and when to design worksheets that will simplify life for your
readers.
* How to design content-based checklists as powerful tools for your
readers.
* How and when to use real-life templates to demonstrate the proper
use of your tools.
* When and how to use "insider tips" to enhance your how-to book.
* Why it's important to research and provide online resource links.
* How to research and develop a quality short-list of resource links.
* When and how to use summaries in your how-to book.

Adding EXTRA Value To Your How-To Book (pg. 101-114)
* Why you should consider using audio and/or video to augment your
how-to book.
* When and how to use info-audios to supplement your how-to book.
* How to create and post audio files online so your readers can
access them.
* Resources and links for creating and posting audio files online.
* When and how to use info-videos to complement the content of your
how-to book.
* How to create and post videos online so your readers can access
them. (sample).
* Resource info and software and hardware links for creating video
files.
* When and how to offer special expert discounts to your readers.
* How to get discounts from "special experts" in your niche to offer
to your readers.
* How to provide special downloads of tools and templates.
* How to set up automated mailing lists for a course, newsletter of
info-series.
* Recommended resources and services for list management and
autoresponders.
* When and how to use a Blog to supplement your how-to book.
* Recommended Blogging resources and sample niche-based blogs.

The Finishing Touches (pg. 115-120)
* Why you need to have Resource and Reference Lists in your how-to
book.
* What to include in your List of Resources.
* How to research and prioritize a "top links" Resource List.
* The essential tool you need to properly prioritize online
resources.
* What to include in your List of References.
* How and where to find additional content for your Reference List.
* Why it is absolutely essential to include a Keyword Index.
* How to create a Keyword Index in MS-Word.

Getting Your Book Published (pg. 121-150)
* Overview of the different publishing options available.
* How the traditional publishing model works.
* The downsides of the traditional publishing model.
* How the self-publishing model works.
* How the "vanity press" model works and why to avoid it.
* How the Online Publishing Model (OPM) works.
* The three (3) channels of the OPM and how each one works.
* Benefits and advantages of using the OPM.
* Resources and information to get started with the OPM.
* The only way to format and publish digital download ebooks.
* Resource links for getting your book published.

"With a definite, step-by-step plan -- ah, what a difference it makes!
You cannot fail, because each step carries you along to the next, like
a track..."
--- Scott Reed - Afro-American author of poetry, essays, and satiric
novels.

The diagram below, taken from page 27 of the eBook, summarizes the 5
major Phases or Steps in the "How-To Book Creation Process". Everything
you need to know in order to follow this process for creating and
writing your own how-to book is covered in detail; in about 100 pages
of the eBook.
How-To Book Creation Process - Diagram
Order the eBook right here.
As I said, this book really does give it ALL to you -- step-by-step,
detail-by-detail.
In fact, the book itself is a generic template that you can easily
follow to write your own how-to book. Duplicate this book, in your own
subject area, and you will have your own model how-to book.
Bottom Line: Once you have reviewed the information given in this book,
there is absolutely no reason why you will not be able to plan, design,
develop and write your very own quality "how-to" book in whichever
niche(s) you are an expert.
Here's What Else You Get In This eBook...

Access to my audio tools Web page where you can learn how to
use audio files to extend the functionality of your how-to book or
ebook.

Access to my video tools Web page where you can see how you
too can use video to extend the functionality of your how-to book or
ebook. (For a preview click here)

Online access to my "how-to" audio and video tutorials that
show you how to perform tasks such as: create an automatic table of
contents, mark headings, etc.

Detailed "How-To Book Implementation Checklist" (with page
cross-references), that you can use as a tool for planning and creating
your own how-to book.

My fully-researched private list of "Top 25 How-To Resources"
on the Net for the writing and creation of how-to books and ebooks.

Complete list of ALL of the software tools that I use for
researching, developing and writing my own how-to books and ebooks.

My personal list of online and offline "General Writing
References" that I recommend you use for your writing style and
punctuation questions.

Comprehensive Keyword Index of all terms used in the book,
cross-referenced by page number.
In summary, How To Write A "How-To" Book (or eBook), contains more than
180 pages of detailed, step-by-step content that tells you everything
you need to know to create your own high quality how-to book or ebook.

You can order the eBook right here.

"If a man can write a better book, preach a better sermon, or make a
better mousetrap, than his neighbor, though he build his house in the
woods, the world will make a beaten path to his door."
--- Ralph Waldo Emerson American Poet, Essayist.

Special Page-Layout Templates!

Pro Page-Layout Templates Toolkit!
Anyone who has ever tried to write their own book or eBook
knows how difficult it can be to come up with a pleasing and
professional page design format. So here's what I have included with
this ebook to put your formatting worries to rest.
I have purchased the worldwide distribution rights for Neil Tarvin's
Professional E-Book Templates guide! Neil is a well-known and respected
book/ebook graphics expert who has designed and formatted books/ebooks
for hundreds of self-published authors. (ebookgraphics
So, included with How To Write A How-To Book (or eBook) you will ALSO
receive Neil Tarvin's Professional E-Book Templates package which
INCLUDES 15 custom-designed MS-Word page format design templates PLUS a
Template Customization Guide with step-by-step instructions on how to
easily customize the base templates to make your own.
You get this $29 package FREE with How To Write A How-To Book (or
eBook).

Free Consultation Offer!

As an owner of How To Write A How-To Book (or eBook) you will be
entitled to a free telephone consultation with me...
That's right. I will give you my special toll-free number which will
entitle you to spend up to 30 minutes grilling me on the phone with any
questions you have about any aspect of developing or writing own how-to
book or ebook. (I normally charge a minimum of $100 per hour for
business consulting, so this is at least a $50 value).

How-To Bonus Templates!

To really simplify your how-to book creation process I am including a
"how-to templates" MS-Word file as a Special Bonus...
This MS-Word document can be downloaded straight into your word
processor and you can work with it as you please. It contains already-
created how-to templates that you can quickly and easily adapt and
customize for inclusion in your own how-to book/ebook. This MS-Word
Bonus file includes: Universal Process Flow Diagram (UPFD) and the
How-to Book Implementation Checklist from the main eBook; plus a number
of other worksheets, checklists, and action plan templates.

You can get the Kit right here.

Your One-Time Investment In This eBook
Will Make You A How-To Author...

Your small one-time investment in How To Write A "How-To" Book (or
eBook) will be the breakthrough you've been waiting for. Using the
step-by-step methods and techniques detailed in the book you'll be well
on your way to becoming a true "how-to author".
Think about your investment in business terms...
* This information is worth a lot of money. It is the net
accumulation of almost five years of intensive personal research
and trial-and-error experimentation that actually cost me thousands
of hours and tens of thousands of dollars.
* It would cost you anywhere from $600 to $1,500 to attend a typical
two or three-day seminar to teach you the information contained in
this Kit (If such a seminar was even available).
* You will recover the full cost of How To Write A "How-To" Book (or
eBook) with your first two or three book/ebook sales.

If I were one of those Internet marketing gurus I'd be charging you
somewhere between $79 and $129 for the information contained in this
book because it will soon generate thousands of dollars in profits for
you.
Yes that's right; those are the kinds of prices the gurus charge and
get every day for money-making info products like this book.
However, since I am a self-employed author I want to charge a price
that is reasonable and accessible to the average person like you who
wants to author their very first how-to book/ebook.
I want to do my part in helping you become the author of your own
"how-to" book or ebook.
So, for a limited period, I am charging a Special Introductory price of
[DEL: $99 :DEL] [DEL: $79 :DEL] [DEL: $49 :DEL] $47. This price
during Initial Launch Period only!
(As I said, you'll recover that minimal cost with your first couple of
sales.)

(Please Note: Because of the dynamic nature of the Net, we review these
prices every day, so we cannot guarantee this low price for more than
24 hours at a time. So if you're seriously thinking of buying, DO IT
NOW, so you won't miss out and be disappointed.)

Oh I forgot to mention, the ebook also contains exclusive discounts and
upgrades on various products and services valued at over $50, from a
number of recommended Webmasters.

You can get the eBook right here.

Here's Your 100% Solid Gold Risk-Free Guarantee!

"I personally guarantee that if you make an honest effort and follow
the Implementation Checklist as prescribed in this ebook to create and
write your own how-to book or ebook, you will end up with a
professional quality how-to book/ebook of which you'll be proud. You've
got two full months (60 days) to study and implement this material and
prove that this model works as advertised. If during that period you
aren't fully satisfied, let me know and I'll issue you an immediate
no-hassle refund."

IN SUMMARY, here's what you get in this eBook...

A comprehensive step-by-step manual that will guide you
through every step involved in developing and writing your own
profitable how-to book/ebook in your niche.

Little known secrets for planning, developing and writing a
professional quality how-to book/ebook that will put you far ahead of
your competition.

Dozens of tips, tricks, pointers and insider information on
what works and what doesn't when developing and writing a how-to
book/ebook.

Exclusive access to my proprietary 5-Step Method for
developing and writing a how-to book or ebook from scratch.

Exclusive access to my proprietary UPFD tool that you can use
throughout your how-to book to summarize and simplify ANY process.

Numerous value-added techniques that you can use to improve
the content, readability and usefulness of your how-to book -- that
your readers will thank you for.

Never-before-published multi-media secrets on how you can add
online audio and video to extend your book/ebook -- increasing its
value and eclipsing the competition.

Insider tips and techniques on how to extend your how-to
book/ebook through the use of niche-based newsletters and blogs.

Essential implementation tools designed to help you create,
develop, and write your how-to book/ebook successfully.

Free professional eBook templates package which INCLUDES 15
custom-designed MS-Word page design templates PLUS a Template
Customization Guide.

Over 25 fully-researched, pre-selected links to the top
information resources online on how to write how-to books/ebooks.

Free professional telephone consultation with the author to
answer any questions you may have on implementing any of the techniques
described in the book.

Pre-designed "how-to templates" in MS-Word format that you
will be able to quickly and easily revise and customize for inclusion
in your own book/ebook.

Exclusive discounts and upgrades valued at over $50 for
products and services offered by a number of recommended Webmasters.

A powerful book writing manual that will show you exactly how
to develop, create and write a how-to book or ebook that will stand far
above your competition.

100% Risk-Free Guarantee should you find that your use of the
Kit does not help you develop and market a money-making how-to book or
ebook.

Click here to get this eBook right now!

"You see, in life, lots of people know what to do, but few people
actually do what they know. Knowing is not enough! You must take
action."
--- Anthony Robbins - American Author, Speaker, Peak Performance
Expert, Consultant.

"Shaun, this book really does cover it all! I have skimmed through many
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This book has so much going for it I think it could easily be part of
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After reading and working through this ebook, no one should ever suffer
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--- Anne Schofield, Consultant, San Diego, California.

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Shaun Fawcett, M.B.A.

P.S. ---- If you came to this Web site looking for information on how
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How To Write How-To - Bottom Band

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